Resolve.ai

Resolve.ai handles the mundane parts of engineering. Its launch video needed to make people stop scrolling long enough to pay attention to that promise.

We worked closely with Resolve’s founder on a film made for the culture and pace of the tech community on Twitter. The creative direction drew on accelerationist internet culture, using satire, unexpected references, and a rapid edit to turn a developer-tool announcement into something people would want to watch and share.

The work introduced Resolve through an entertainment-led launch, giving the product a way into conversations beyond a conventional software demo. Its tone was built around the references and humor of the audience it was trying to reach.