
Hi there, my name’s Soren. You might be familiar with my satirical design work on social media. I’ve also worked as a designer for over 10 years at startups and Fortune 500s. On April 6th, 2024, I announced that I was embarking on my own.
The last year and a half has been a whirlwind. It's time to reintroduce ourselves.
We are Iverson.
Iverson is a high-agency creative consultancy using technology to help companies amplify their brand, improve their experiences, and elevate quality.
Nice, a flashy statement, but what does it mean?
High-agency - We get it done with minimal oversight. If there’s a problem, we figure it out. We escalate to the right people, and push work forward.
Creative-consultancy - We are true omni-disciplinarians, not just a “design studio”. We tackle everything from CGI to live action to app design to branding to social.
Using technology - Some creatives fear AI. We embrace it. We multiply our capabilities with AI. We test and experiment with tools, knowing some, but not all will become a standard.
Amplify their brand - Iverson is a mouthpiece. Our work helps brands get seen, shape perception, and cultivate reputation.
Improve their experiences - We make things better by our design, subjectively through taste, and objectively through quantifiable improvement.
Elevate quality - Iverson = Quality We are in the business of high-quality, high-cost work. It is paramount that everything we make is excellent and groundbreaking.

We strongly believe in a small core team of omnidisciplinarians with a robust network of specialists. In practice, this means we tap into illustration, motion, post-production resources, and other team members as the need arises. Our core bench of talent are generalists who can tackle all types of work. One of our unfair advantages is distribution, which we’ve utilized to build a proprietary network of talent, allowing us to rapidly staff and dynamically scale when necessary.
We are remote, but are beginning to gain density in Southern California. If you are a creative looking to make remarkable work, consider applying.
Iverson operates based on a shared set of values.
1. Take initiative
2. Overcommunicate
3. Use AI strategically
4. Think like owners
5. Sweat details
6. Embody tasteful confidence
7. Treat every day like the Super Bowl
8. Value everyone’s time
This list is intentionally brief, as the full details merit another, separate post.

We've seen specialized shops and agencies that were more “full service”.
Both models are admirable. Increasingly, we have shifted towards a full-service model to expand our ability to execute on any type of idea. We are scrappy by design, but our talent network gives us the flexibility to offer engineering, CGI, illustration, and much, much more.
In terms of specific work, it’s helpful to briefly describe what we’ve been up to:
Rocket – We overhauled the design of their product, design system, and public web presence in advance of a Super Bowl launch. Then we pivoted to some top-secret special projects.
Baseten – We worked on their fundraising announcement, followed up by leading their “Inference is everything” campaign. This included a full takeover of Embarcadero Station, San Francisco billboards, buses, and yes, a Fogo de Chao.
Figma – We wrote, directed, and produced the launch for Figma Slides. Following this, we continue to work on launches, out-of-home campaigns, activations, and ongoing social initiatives.
Startups – We’ve worked with multiple founding teams, including Clearspace, Perch, Resolve.ai, Factory, Stompers Centrical, and many more on their product and go to market efforts.
Design is more than pushing pixels. When properly applied, it is transformational for a business. We have intentionally designed Iverson to meet companies where they are and tailor a plan that helps them accomplish their most pressing needs.
We may only be a year old, but Iverson has been a decade in the making.
We’re always on the lookout for new partners. If you’re looking for a someone who can generate big ideas and bring them to life, fast, you’ve come to the right place.
