Duolingo
Duolingo
Soren has an ongoing partnership with Duolingo to create viral marketing content as an extension of the satirical designs he posts on Twitter. These collaborations have resulted in millions of impressions generated from "unhinged UI" concepts.
Soren has an ongoing partnership with Duolingo to create viral marketing content as an extension of the satirical designs he posts on Twitter. These collaborations have resulted in millions of impressions generated from "unhinged UI" concepts.
Deliverables
Deliverables
Design Concepts
Design Concepts
Post to Social
Post to Social
Metrics Recap
Metrics Recap
Team
Team
Duolingo Social Team
Duolingo Social Team
Soren Iverson - Design
Soren Iverson - Design
Outcome
Outcome
The partnership with Duolingo has been a natural extension of their existing unhinged brand. Soren's concepts has driven both broader brand visibility and promoted the discovery of lesser-known features such as Friends Quests.
The partnership with Duolingo has been a natural extension of their existing unhinged brand. Soren's concepts has driven both broader brand visibility and promoted the discovery of lesser-known features such as Friends Quests.
10M+
10M+
Aggregate social impressions
Aggregate social impressions
Iverson, 2024
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Work for us
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